Retra associate member Haier has partnered with distributor Waterline to help grow the Chinese-owned appliance brand’s presence in the kitchen specialist market.
As part of the new agreement, Waterline will distribute Haier’s premium Series 6 built-in range, including connected products, such as ovens, hobs, hoods, refrigerators and dishwashers.
Waterline, which is part of the Crown Imperial Group, is said to be the UK’s largest supplier to the independent kitchen specialist sector.
The move will see stock held in three locations, backed up by a national distribution service to cover 99 percent of postcodes in England, Scotland and Wales.
Dan Halfpenney, head of kitchen trade at Haier Europe, said: “After a very successful launch of Haier at the KBB show earlier this year, this partnership with Waterline will help us accelerate our planned growth within the kitchen specialist market.
“Haier’s premium Series 6 built-in range has been designed specifically for the new kitchen market. Haier has had really strong stock levels over the past 18 months and this, combined with the further innovation and new products coming through in the next couple of years, I genuinely believe will make customers rethink about the appliances they plan into their new kitchens.”
Rob Taylor, sales director of Waterline, commented: “With our wealth of experience and knowledge of this market, and ability to stock in depth, along with our dedication to providing speed of service, the brands have true synergies and complement each other – it’s a perfect fit for both brands.”
As part of the new agreement, Waterline will distribute Haier’s premium Series 6 built-in range, including connected products, such as ovens, hobs, hoods, refrigerators and dishwashers.
Waterline, which is part of the Crown Imperial Group, is said to be the UK’s largest supplier to the independent kitchen specialist sector.
The move will see stock held in three locations, backed up by a national distribution service to cover 99 percent of postcodes in England, Scotland and Wales.
Dan Halfpenney, head of kitchen trade at Haier Europe, said: “After a very successful launch of Haier at the KBB show earlier this year, this partnership with Waterline will help us accelerate our planned growth within the kitchen specialist market.
“Haier’s premium Series 6 built-in range has been designed specifically for the new kitchen market. Haier has had really strong stock levels over the past 18 months and this, combined with the further innovation and new products coming through in the next couple of years, I genuinely believe will make customers rethink about the appliances they plan into their new kitchens.”
Rob Taylor, sales director of Waterline, commented: “With our wealth of experience and knowledge of this market, and ability to stock in depth, along with our dedication to providing speed of service, the brands have true synergies and complement each other – it’s a perfect fit for both brands.”
He added: “We are thrilled to be working with such an innovative global brand. It’s crucial for our retailers to have the competitive edge and we are pleased to be able to deliver the latest in connected appliance technology.”
